This past month I had the opportunity to Join 400+ of the most renowned advisors, coaches and consultants from across the globe at TTISICon. As always, this was a collaborative and knowledge-packed event. It was a time of connecting with colleagues and friends in an iron-sharpens-iron environment.

As a member of the Global Visionary Partners, an elite group of 25 to 30 practitioners, I look forward to the expected standard of excellence and contribution to the broader network. This is a group that is on the leading edge of emerging trends, knowledge and advancement related to human capital and organizational performance. Interactions among this group represent the best of the best. Quite simply, they make me a better resource for my clients.

Among my accomplished peers, it was my privilege to give the closing keynote which centered on the conference theme of “The Best Is Yet to Come.” My message was about the legacy that can pull people back or launch them forward. About respecting what has been and defining what will be. About the evolution of a business and the awareness that the mastery that builds that business is uniquely different than the mastery to evolve it.

What people were experiencing, what they were feeling, what they were watching from the start of the conference to the end of the conference was the business of family business. The same reasons why I wrote the book Beyond the Name.

Only in hindsight and review did I recognize that the keynote that I had delivered and the experience I was a part of were the exact reason I had written the book. This closing message was, in every sense, the embodiment of preserving love, legacy and leadership in a family business amidst changes that were both untimely and unexpected. This was a moment of importance among many moments in the life-cycle of a business. This was a moment in which people shifted their mindset from The Best Is Yet to Come being a question to making it a statement of purpose and action.

This was a moment in which three simple, yet profound lessons were made apparent, yet again, to me. My intent in sharing them is in hopes they will impact you as well.

  1. Put the interest of your “audience” first and your self-interest second. This is the space from which you will produce your greatest work.
  2. Highly influential communication comes from knowing the “must says” amidst the “can says” and the “don’t says.” In her opening keynote, Connie Dieken reminded me that this is about taking the complexity out of communication.
  3. Connecting with people begins with capturing their attention. When you engage and respect people and value the situations and circumstances they’ve been through, their ears get much bigger.


  • Consider the interest of your “audience” with greater emphasis this week
  • Pick a specific situation this week where you can streamline your communication by defining your “must says,” “can says” and “don’t says” with people.
  • Are you capturing the attention of people through engagement and respect?

Make it a GREAT week,