A big thank you to each of the guest writers who contributed to the Thoughtwave Blog in the month of June. Each of them brought their own unique perspective to their topic and to their writing.

For me, the month of June was about stepping back from my writing to consider the WHY behind my writing. When you clearly understand why you’re doing something, there’s a higher level of connection to what you do and what you produce as an output. My writing break gave me that exact perspective.

What is Evolution?

This isn’t about asking and answering that question on a grand scale, so let’s look at it on a more practical level.

Have you ever experienced a breakthrough or had a breakout moment? A time when you really had to push beyond boundaries to get to something that brought you to another level?

If you have, then you can fully appreciate the clarity, focus and purpose that’s achieved as an outcome and the kind of results that are both possible and attainable.

Evolution is a process of change and continuous growth in a defined direction. It’s about moving from a simple level to a more complex level and valuing the progression as a part of achieving better results. It’s about our development.

Look and Laugh

During my break, I took the time to read some of my early articles and posts. I looked at them and laughed. My actual thought was, “Why in the world would anyone read these?”

The reason I asked the question is because I was looking at my writing through a different lens. My writing has evolved… thankfully. What it was then, isn’t what it is now. I expect more of myself and you should expect more of me as a part of the Thoughtwave Community.

My writing is better because of inputs and coaching from people who were willing to tell me what I needed to hear rather than what I wanted to hear, and they did/do so with an invested intent and purpose. These are people that I value. These are the people that have given me the ability to visually see my own evolution. I know that because I can look back at where this began and smile in considering where the company is now. I know that because of the investment they’ve made in my growth.

#Thoughtstarter

There’s no space for mediocrity when you’ve seen and experienced what growth and evolution produce.

Clinging Tightly

We all know people who cling so tightly to the past that they can’t see the need for growth into the future. They fail to evolve because they choose not to evolve. They hold on because they’re unwilling to let go.

For me, this viewpoint is suffocating because it stops evolution and growth in their tracks. It denies the future of opportunity and values something simple because of the work something more complex would require.

It’s not uncommon to see entrepreneurs who started a company cling too tightly to the past and fail to evolve as their industry, business, customers, opportunities and the world advance.

Meaningful Evolutions

Forward-thinking leaders foster growth and evolution as a requirement within their companies and among their people.

They see a direct connection between how their company brand evolves in relationship with their customers, clients, vendors, and industry. Growth-oriented leaders look to provoke connection through image and emotion in the customers’ minds while valuing the core elements of their unique identity.

This deliberate and purposeful progression is based on understanding what people want, need and desire from their company.

We’ve Come Full Circle

Perpetual Development, as the name might imply, is about continually evolving. We’ve seen so many changes over the last 20 years that it’s good to pause, consider and reflect.

In the last two years alone, we’ve started Thoughtwave, expanded and increased our social media presence, said goodbye to some and hello to many. While change is often necessary, evolution is impactful. The difference between change and evolution is that evolution must include development and/or advancement.

If, as I said earlier, clinging tightly to the past suffocates me, the continual advancement of Perpetual Development excites and frees me to consider all of the future evolutions that are possible.

Now Is The Time

It’s time for an evolution at Perpetual Development – One that remains true to the core of our identity but better reflects where we see ourselves heading into the future. One that values knowing both who we want to attract as a part of our community and who we don’t.

The clarity of an evolution isn’t discovered in an arrogant view. It’s discovered in a purposeful view. 

To that end, we’re moving forward with purpose and on purpose. We’re headed in a forward direction and with greater clarity.

Final Thought

We’re glad you’re a part of our community, appreciate your readership and value your evolution.

Be Authentic. Be Purposeful. Make it Meaningful.
Brent

P.S. View our updated Mission, Vision, and How statements below (click to enlarge) and let me know your thoughts in the comments.

 

PDI Mission

 

(click to enlarge)