In 1984 parachute pants were “in style.” I was in college and owned a pair of those trendy tight-fitting pants. I wore them twice and never wore them again. Ripstop nylon wasn’t exactly a breathable fabric and the teal color certainly stood out in a crowd. Looking back, I laugh and know that’s a trend I would have been best to ignore. Those pants were designed for somebody, but certainly not for the 6-foot-tall, 200-pound version of me.

There’s No Magic Pill

When you follow trends, especially in business, you may gain short-term progression or attention, with the trade-off being the loss of long-term focus connected to your goals, objectives, vision or identity.

The phrase “there’s no magic pill” exists to remind us that consistency beats trends regularly.

Want to lose weight? Consistency. Want to improve your physical ability? Consistency. Want to expand your book of business? Consistency. Want to build wealth through investing? Consistency. Want to reduce or eliminate debt? Consistency. Want to develop people to think differently? Consistency. Want to improve at something? Consistency. Want to grow a company? Consistency.

Consistency isn’t trendy… it’s consistent. It offers stability apart from variation or contradiction.

The Critical Question

There are a lot of things that chasing trends can cause you to do. Some of them good and some not so good. Here’s a critical question to ask yourself.

What does establishing consistent performance require me to do individually and/or organizationally?

Consistency doesn’t require you to forego an awareness and connectivity to trends. Chasing trends may, however, cause you to forego consistency in your sales performance, leadership or business evolution.

It’s a Matter of Discipline

In a practical sense, defying trends is about two things:

  1. Definition – Knowing who you want to be as a professional and/or what you want your company to be in the marketplace.
  2. Discipline –   Working consistently and relentlessly toward the definition of your identity versus letting a trend take you somewhere else, in an alternate direction or someplace you were never intended to go.

Thoughtstarter

You Do You is a trendy phrase/idea being featured in a variety of commercials and on billboards across the country. While it’s trendy, it’s also a great call for clarity about people being the people they want to be in the world. Here are a couple of connected thoughtstarters that will help you move beyond being trendy.

  • Before you can do you, you must first define who you want to be as a person. This is about understanding your identity.
  • In order for you to do you, you must consistently and relentlessly work with the awareness of knowing who you are as a person, leader, friend and more.

Think about it for a while.

Be Authentic. Be Purposeful. Make it Meaningful.

Brent

P.S. Let me know your thoughts in the comments.

Get the next Thoughtwave delivered straight to your inbox.